Privacy Policy

This is the Privacy Policy (“Policy”).
It is the document that demonstrates the commitment of Sudeste Group. In this Policy, we describe how User Personal Data is collected, used, shared and stored.

What Personal Data do we collect?

We may collect the following Personal Data:

Personal Data that the User voluntarily provides us Full name, CPF, date of birth, landline and cell phone, gender, address, e-mail.
Personal Data that we automatically collect IP address, geolocation, information about the access device (eg model, manufacturer, operating system), information about the internet browser, duration of visit, pages visited, contents interacted with and cookies.

Why we collect Personal Data

    We use the User's Personal Data for several purposes in our services:
  • Fulfill the obligations arising from the use of our services.
  • Improve the User experience and offer improvements in the presentation of the Platforms.
  • Send advertising communication by email, phone or text messages.
  • Serving Internet advertising in a personalized or non-personalized way.
  • Allow us to communicate with the User, respond to their requests, answer their questions and complaints.
  • Implement appropriate security measures to protect Users, our Platforms.
  • Fix any technical problems found on our Platforms.
  • Protect Users against fraud, including the investigation of fraudulent actions involving purchase and delivery registration changes.
  • Comply with our legal obligation to keep a record of User access to the Platforms.


Many of our services directly depend on some Personal Data informed above, mainly Personal Data related to registration. If you choose not to provide some Personal Registration Data, we may be unable to provide our services in full. Sudeste Group will not treat Personal Data in an illegal manner or that generates violations of the applicable law. Nor will it be acceptable to practice illegal activities related to our Platforms.

We use the following technologies on our Platforms: - Cookies: Small files sent by websites, saved on your devices, which store preferences and little other information, in order to customize your navigation according to your profile.; - Adwords, jussi (browsing logs), social miner (browsing), facebook (event logging) and google analytics (browsing data)

How we share your Personal Data

    We may share Personal Data with third parties, preserving the User's privacy as much as possible and, whenever possible, anonymised. Below, we describe situations in which we may share Personal Data:
  • Internally, with our business areas, to carry out profile segmentation (provide personalized experiences), send advertising, promote and develop our services, for example.
  • With our suppliers and business partners, with whom we sign contractual obligations for the security and protection of personal data. Providers include data hosting and server companies; security companies, such as image monitoring; registration authentication and validation companies; advertising, marketing, digital and social media tools; logistics and product delivery companies; research companies; media and payment processing companies.
  • With Public Authorities, whenever there is a legal determination, request, requisition or court order in this regard.
  • For market intelligence research, disclosing data to the press and carrying out advertisements, Personal Data will be shared anonymously. Personal Data may be transferred outside Brazil. This transfer occurs because some of our suppliers are located abroad that comply with applicable Personal Data protection laws.


Your rights and how to exercise them

    The LGPD guarantees the User, as the Holder of Personal Data, the following rights:

  • Access: You can request a copy of the Personal Data we hold about you.
  • Anonymization, blocking or deletion: Possibility of requesting the anonymization of Personal Data; blocking, temporarily suspending Treatment, and deletion, in which case we will erase all Personal Data, except in cases where the law requires it to be maintained.
  • Processing Confirmation: It is the right to confirm whether Sudeste Group processes any User Personal Data.
  • Information about sharing: It is the right to know with which public and private entities Sudeste Group shares Personal Data.
  • Objection: The User may object to Treatment activities that do not depend on consent. In this case, it is possible to request its interruption.
  • Portability: It is the User's right to request that Sudeste Group provide Personal Data for transfer to another supplier in the same line of business as ours. Likewise, you can ask other companies to send Sudeste Group your Personal Data.
  • Revocation of consent and information about its consequences: The User has the right not to give or withdraw his consent and to obtain information about the consequences of this choice. In that case, some of the services cannot be provided.

  • In case of requests or doubts about the above rights, send an email to sudestegroup@sudestegroup.com


How we store your personal data

Personal Data are only stored for as long as necessary to fulfill the defined purposes, unless there is another reason for their maintenance, such as compliance with legal, regulatory, contractual obligations and preservation of the Sudeste Group's rights, provided that they are duly substantiated by legislation. current. Requests for total deletion of Personal Data will be evaluated in order to comply with regulatory, investigation and legal compliance requirements, provided for in article 16 of the LGPD. After the maintenance period and legal necessity, Personal Data will be deleted using safe disposal methods, or used in anonymized form for statistical purposes.

Confidentiality and security

The User is also responsible for the secrecy of their Personal Data and must always be aware that sharing passwords violates this Policy and may compromise the security of their Personal Data. It is very important that the User protects himself against unauthorized access to his computer or account, in addition to making sure that he always clicks “exit” when ending his browsing on a shared computer. Internally, the Personal Data collected is accessed only by authorized professionals, respecting the principles of proportionality, necessity and relevance, in addition to the commitment to confidentiality and preservation of privacy. Payment transactions are performed under security and encryption protocols ensuring that Personal Data, including credit card details, are not unlawfully disclosed to third parties. When using our Platforms, the User may be led, via link, to third-party websites, which may collect their information and have their own Privacy Policies. We recommend that the User read the Privacy Policies of such sites, being their responsibility to accept or reject them. Sudeste Group is not responsible for the Privacy Policies, contents or services of third-party websites

Update and Contact

We work on constant improvements to improve our services, products, content and navigation, ensuring a better experience. The User acknowledges Sudeste Group's right to change the content of this Policy at any time, depending on the purpose or need, and Sudeste Group will inform the user to accept the updated terms. If any point of this Policy is found to be unenforceable, the remaining conditions will remain in full force and effect. In case of any doubt regarding the Privacy Policy, the User may contact us by email from Sudeste Group, sudestegroup@sudestegroup.com.

This Policy will be interpreted in accordance with Brazilian law, in the Portuguese language, with the User's domicile being elected to resolve any controversy involving this document, unless there is a specific exception of personal, territorial or functional competence under applicable law.

Glossary

  • Anonymization: Use of reasonable technical means available at the time of Processing, through which data loses the possibility of direct or indirect association with an individual.
  • Cookies: Small files sent by websites, saved on your devices, which store preferences and little other information, in order to customize your browsing according to your profile.
  • Personal Data: It is all information related to an identified or identifiable natural person.
  • Data Protection Officer -DPO: Person appointed by us to act as a communication channel between Sudeste Group, the User and the National Data Protection Authority (ANPD).
  • IP Address: Abbreviation for Internet Protocol. It is the alphanumeric set that identifies Users' devices on the Internet.
  • LGPD: General Personal Data Protection Law – Law no. 13,709/18, which provides for the processing of personal data in digital or non-digital media.
  • Holder of Personal Data: Is the natural person to whom the Personal Data refer, in this case, the User.
  • Treatment: Every operation carried out with Personal Data, such as the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, archiving, storage, elimination, evaluation or control of information, modification, communication, transfer, dissemination or extraction.
  • Users: Customers, visitors and other people who interact on our Platforms.
  • Platforms: These are the sites and applications owned by Sudeste Group.

We respect your privacy. We use cookies to collect visit statistics to improve your browsing experience.

Learn more in our privacy policy.